A travel incentive is a powerful tool to boost employee motivation, increase sales revenue, promote productivity and enhance your team, but you must choose the right destination.
Let me give you an example: we had a client who was offering a cruise incentive to various ports in Italy, but he was offering this incentive to his Italian employees. To an American, that would be awesome ... to an Italian? Not so much.
To help you make a decision for your next travel incentive destination, consider the following:
- Determine how much you can spend by calculating your desired amount of revenue increase.
- After you have determined a ballpark budget per person you can start considering destination.
- What are the demographics of the people you want to incentify?
- Age (A beer bash on the beach will appeal more to the 20-30 year old bracket while visiting the Louvre in Paris might appeal more to a more mature age bracket)
- Income Bracket
- Are they sophisticated travelers or “just getting out into the world”?
- Don’t choose a destination that is popular with the general public in your home region. It won’t appear as unique or enticing as somewhere they wouldn’t be able to afford to go on their own.
- When choosing a destination, make sure it can support experiences that provide your qualifiers the best restaurants, best hotels, best infrastructure – remember these are your winners and you can’t motivate them unless the promises of the trip are worth their extra effort.
- Determine the dates of your trip.
- If you are in a city with a cold climate in the winter, consider picking a tropical destination.
- If you are in a city with a very hot summer climate, consider picking a mountain resort or northern city.
- Do your potential achievers love a particular sport, i.e. golf? Choose a destination that is well-known for its golf, tennis, sailing, etc.
- Make certain if you choose a golf resort for instance, that you provide alternate activities for the guest of the achiever or qualifier (such as spa treatments, sightseeing).
Let us help you select the perfect destination for your next travel incentive, sales meeting, or conference, convention!